Visit Pensacola Celebrates Florida Tourism Day with Record-Breaking 2024 Metrics

As Florida Tourism Day shines a spotlight on the state’s thriving visitor economy, Visit Pensacola is reporting record-breaking 2024 tourism metrics, reinforcing the Pensacola area’s position as a key driver of economic growth and community prosperity in Florida. The latest data highlights how tourism fuels job creation, enhances local businesses, and contributes to infrastructure and quality of life for residents in Escambia County. We had 2.54 million visitors, up 2.3 per cent. $22 million in tourism development tax collections - up 2.1%, creating $2.01 billion in economic impact, and is supporting 18,700 jobs.