UWF Unveils New Logo and Brand Identity

Pensacola, FL (NewsRadio 92.3) -- The University of West Florida is showing off a new look. UWF has unveiled a refreshed brand identity featuring a new primary logo — a stylized UWF monogram in updated Argo Navy and Argo Green colors.

The new logo builds on the university's athletic lettermark and is designed to align academic and athletic branding more closely. The refresh comes as UWF hits record enrollment, earns an R-2 research designation, and prepares for Division I athletics. The iconic Nautilus Shell is no longer in the primary logo but remains part of the university's academic seal and heritage brand elements.