Pensacola Unveils New Brand Identity: "Where Florida Begins"

Pensacola, FL (Newsradio 92.3) -- The City of Pensacola has launched its first major brand refresh in over a decade, unveiling a new visual identity designed to honor the city's rich history while capturing its momentum as a growing community.

The rebrand centers on the theme "Where Florida Begins," a legacy tagline that highlights Pensacola's place as America's first settlement and the cultural gateway to the Sunshine State. The new logo draws inspiration from the City of Five Flags, the beauty of the Gulf Coast, the iconic Delta Breakout maneuver performed by the Blue Angels, and the energy and innovation that define modern Pensacola.

"Pensacola has always been a city of firsts, and our new brand, 'Where Florida Begins,' is more than just a slogan — it's a testament to our enduring legacy," said Mayor D.C. Reeves. "As we introduce this new visual identity, we aren't just looking back at the 467 years of history that shaped us. We are looking forward to the vibrant, innovative future we're building together."

The city partnered with Pensacola-based branding agency HatchMark Studio to develop the new identity. Founder Veronique Zayas said every element was designed to honor Pensacola's roots while bringing fresh energy and creativity to how the city presents itself to the world.

The city will phase in the new brand starting with high-visibility locations. Residents will begin seeing updated signage, vehicles, digital platforms and other city materials in the coming months.

Pensacola Airport Adds New Direct Flight To Missouri

Pensacola, FL (Newsradio 92.3) -- Pensacola International Airport is adding a new direct flight to Cape Girardeau, Missouri. The Contour Airlines route begins May 6th and will operate twice weekly on Wednesdays and Saturdays. Airport Executive Director Matt Coughlin says the route supports tourism, business travel and the local economy. The flight departs Pensacola at 11:10 a-m and arrives in Cape Girardeau just before 1 p-m.

Moody Reflects On First Year In Senate

(Washington, DC) -- Ashley Moody is looking back on what she calls a transformational year. Senator Moody yesterday reflected on her first year in the senate. She sponsored four bills that became law, including those aimed at illegal immigration and child trafficking at the border. Moody says she'll continue to fight the swamp to build a stronger and safer nation.